Cities Journal

New Organization To Improve Family Travel Quality


Anyone who has traveled with children knows that it can be a bit stressful, to put it mildly. Also, the travel industry pays little attention to the needs of families with kids, and many parents are reluctant to go on a family vacation because they are aware of the numerous challenges that may occur during the trip.

But the Family Travel Association (FTA), a new organization launched last week, wants to help families with kids deal with the stresses of travel and to improve its quality, Rainer Jenss, president of the FTA, told USA Today. Here’s what he said:

“We want to help parents and inspire them to travel. To inspire families to travel – and to travel more – while advocating for travel as an essential part of every child’s education.”

Apart from promoting child-friendly experiences, the FTA will help families to decide where to go, plan itineraries, and provide them with health and safety tips.

Jenss, a former publisher of National Geographic Kids, quit his job back in 2008 in order to travel the world with his family and the experience inspired him to launch the Family Travel Association:

“The fact is, the industry has never before come together for the specific purpose of helping families and inspiring them to travel. Now, the industry is joining forces to present a clear and unified message — that travel with kids can be transformational, not just recreational, and that there are things you can do with your children that you may never have dreamed possible.”

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