Cities Journal

Is There Anything More Comforting Than A Hotel Bed?

This question is certainly very intriguing. Here’s one important detail – all the best hotel beds are white. You have probably never thought about it, but try to imagine an ideal hotel bed that isn’t pure white.

You probably won’t be able to. Yet, we all spend time trying to find colorful quilts and sheets for our bedrooms. What’s up with that?

Turns out that white is a symbol of luxury, and the bet is that you’ll feel more luxurious and sleep more luxuriously in a white bed. Erin Hoover, vice president of design for Westin and Sheraton hotels said the idea of a white bed is important.

“Visually, the idea of the white bed is important. Something about an all-white bed connotes luxury and a good night’s sleep.”

When Westin pioneered its now-famous Heavenly Bed in the 1990s, Hoover says, the idea of an all-white hotel bed was an unpopular one, as hotels mostly used colored bedspreads, which were easier to keep clean. However, after seeing the results of trial testing, Westin designers were convinced there was only one way to go.

“The all-white bed created this halo effect — people thought a room had been renovated, even if it was just the bed that had been changed. It had a huge impact.”

It’s not just Westin. The Miraval, Hilton and Park Hyatt, home to some of world’s favorite rooms, feature white beds. It seems to be a step toward simplification, a sign that hotels are the place to leave your worries and the clutter of the mind behind.

Sybil Pool, a spokesperson for Hyatt’s luxury brand, said it is a way to invite your guests to lay and relax.

“Park Hyatt moved toward a clean, white bed and away from show pillows to present guests with a simple, clean and inviting place to lay their heads.”

Therefore, here’s how this magic is made in Four Seasons:

Prev1 of 2Next

Stay In Touch


The Latest