We knew airplane food was funky, but this takes things to a whole new level.
British Airways, already making strange waves with its dog-and-cat TV channel and mood-measuring blankets, now announced the debut of a new menu that pairs airplane food with music. Well, yes.
Justin Bieber may never sound the same again, after you listen to him with meat in your mouth.
The menu is created and based on studies lead by Oxford University researchers. One found that when listening to sweet-sounding music, people thought treats tasted sweeter than when they snacked to harder songs.
The airline’s “Sound Bite” menu matches tracks to 13 of its food and drink.
Lily Allen should be “enhance the sensation” of your British entree, and James Blunt’s “You’re Beautiful” should boost the sweet flavors in your dessert.
According to British Airways chef Mark Tazzioli, the music could indeed enhance food flavors, making meals tastier to combat our taste buds, which don’t work properly at cruising altitude.
The menu will be available in November, with the possible exception of a few planes that have older entertainment systems, an airline spokesperson told The Huffington Post. After November, the menu “will stay on the inflight entertainment indefinitely.”